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| 08 Jun 2009 |
Bakers Delight chose Multicard RFID event solution for its global franchisee meeting
Over 1,000 delegates enjoy efficient access to all events!
Bakers Delight and COBS BREAD recently staged their International Conference in Cairns, Australia. More than 1200 delegates from Australia, New Zealand and Canada attended the conference including franchisees, retail staff and corporate staff.
Bakers Delight turned to Multicard to assist manage the large traffic flow of the delegates in and out of the conference plenary sessions.
Multicard Events RFID solution was deployed across seven main entries into the Cairns Convention Centre. The Multicard Events RFID Solution provided the organisation with valuable feedback on who reported to which session which will also assist in future conference planning.
Franchisee participants carried a UHF RFID Tag on their lanyard credentials which was read at entry portals made up of a reader and antennas.
Chris Caldwell, General Manager Marketing & Operational Support from Bakers Delight said "We used the RFID system to create a team based competition among the delegates to encourage participation in both plenary sessions and extra curricular activities. It was a great way of using the RFID technology to support both the event process and our marketing information system".
About Bakers Delight
Bakers Delight, the world’s most successful franchise bakery, was established in 1980 as a single bakery on Glenferrie Road in the Melbourne suburb of Hawthorn. An Australian owned company, Bakers Delight boasts over 700 bakeries employing more than 15,000 people, serving 2.5 million regular customers per week throughout Australia, New Zealand, and Canada.
Bakers Delight has been a major corporate partner of the Breast Cancer Network Australia for eight years, raising almost $2.7 million within this time. Through its bakery network, the company donates approximately $143 million in bread to charities each year.
About Multicard
Multicard (www.multicard.com.au) is an identification technology company focusing on personalization, programming and issuance of ID cards and credentials based in Brisbane, Australia with sister companies located in Germany and Switzerland.
Multicard offers a panel of services from online express ID cards delivery to à la carte ID management solutions. Our products focus on secure credential management for corporations, Governments, events as well as for mobility verification using RFID, and contact smartcard solutions including loyalty and membership cards.
For further information please contact:
Multicard
Scott Austin
Phone: +61 (7) 38444 623
Cell: +61 (0)41 0633849
Fax: +61 (7) 3846 4591
Toll Free: +61 1300 666910
Email: saustin@multicard.com.au Visit: www.multicard.com.au
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